Justin Bieber - Yummy Review
It Hits Different When You’re A Belieber
I'm not going to say I'm a belieber, but I'm belieber-ish. I don't check for Justin Bieber's music, but when he drops a new song, I walk briskly to my phone and press play. In fact, I didn't know the last time he released an album was over four years ago. So, when I opened Apple music last Friday Morning and saw that Biebs dropped a track, I had to see what he was talking about.
The cover art features the word Yummy in a dripping pink font that looked like icing against bed sheet — I immediately thought, I haven't had a donut in awhile. I need to fix that. So I got into my car and listened to Justin Bieber's new single on the way to purchase the best gas station donut money could buy.
My expectations were high for Yummy, but I knew young Bieber wouldn't disappoint me. I can still count on one hand how many bad songs he has. He's just one of those artists who doesn't make bad music. There's too many talented black writers and producers behind him for that to happen. I was satisfied with the song.
Not only is it catchy, but the beat is dope. Justin's angelic voice shined, and the bass really thumped during the chorus. I was able to close my eyes and think about someone yummy. For Bieber, his 'yummy' was Hailey Baldwin. For me, it was an original glazed donut from Kwik Trip.
I have said the word 'Yummy,' 'Yum' or 'Yummy-Yum' at least 71 times since Friday. I'm hoping to get it under control, but it's not looking good. Yummy is one of those songs that Kids Bop won't have to change much. It's the type of song you play on a wholesome date night. It's the Christian Mingle of sexually suggestive lyrics. Carl Lentz would approve.
Everyone isn't a fan, though. Here's Eric Torres from Pitchfork:
Shamelessly engineered for the truncated attention span of TikTok (he joined the service just for the occasion), it's a bloodless shell of an R&B song crippled by asinine lyrics and a tired, syncopated backdrop.
Man. That's harsh, but Torres is right about one thing. Tik Tok is going to make awesome videos with this song. I can already see all of the mothers trying to be their teenaged daughter's best friend shoving imaginary food with their imaginary spoon into their mouth.
But what's wrong with that? What's wrong with a catchy song at the beginning of the new year? All music has different roles and purposes. Some songs need multiple listens and a beautiful mind to understand. Other songs are just meant to last a moment and fade away. This song serves its purpose. It got his fan base excited. It's going to play in the clubs and on the radio for the next few months. Most importantly, I have a new song for my grown and sexy playlist.
Justin Bieber is releasing a ten-part YouTube series and an album shortly after. I'm sure he'll talk about his marriage more tastefully. I'm sure he'll talk about his public meltdowns and depression. But for now, I'm going to encourage everybody to close their eyes and think about someone or something that would taste good right now. Looks like I'm on the way back to the gas station.